EXPERT ARTICLES by INCON PARTNERS

 
'RETHINK, REDESIGN, RE-ENERGIZE!'
Carol McGury, SmithBucklin

The DEKON Group is a partner of INCON, a partnership of the world's leading conference organizers and event management companies. Currently, there are 10 Partners operating in 160 destinations employing 3,000 staff.


The partners of INCON are experts in their field of professional conference organizing. Most of them hold, or have recently held, leadership roles in the various industry bodies and frequently publish Expert Articles and Case Studies; DEKON is here republishing some of them.


INCON publishes Expert Article on Web Technology as a revenue stream for associations.
The latest in a series of Expert Articles, authored by DEKON Group Executive Director Michael Kern.

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MITIGATING RISK AT EVENTS AND CONFERENCES
Michael Kern, DEKON

The DEKON Group is a partner of INCON, a partnership of the world's leading conference organizers and event management companies. Currently, there are 10 Partners operating in 160 destinations employing 3,000 staff.


The partners of INCON are experts in their field of professional conference organizing. Most of them hold, or have recently held, leadership roles in the various industry bodies and frequently publish Expert Articles and Case Studies; DEKON is here republishing some of them.


INCON publishes Expert Article on Web Technology as a revenue stream for associations.
The latest in a series of Expert Articles, authored by DEKON Group Executive Director Michael Kern.

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MARKETING:
Riding the Digital Content Wave,
Inge Hanser, CPO Hanser

The DEKON Group is a partner of INCON, a partnership of the world's leading conference organizers and event management companies. Currently, there are 10 Partners operating in 160 destinations employing 3,000 staff.


The partners of INCON are experts in their field of professional conference organizing. Most of them hold, or have recently held, leadership roles in the various industry bodies and frequently publish Expert Articles and Case Studies; DEKON is here republishing some of them.


INCON publishes Expert Article on Web Technology as a revenue stream for associations.
The latest in a series of Expert Articles, authored by INCON Co Chair Inge Hanser, explores how an association can optimally cash in on its digital assets and harness scientifically valuable congress material for longterm use in continuing online educational activities.

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MARKETING:
Successful Conference Marketing,
Robin Lokerman, MCI

The DEKON Group is a partner of INCON, a partnership of the world's leading conference organizers and event management companies. Currently, there are 10 Partners operating in 160 destinations employing 3,000 staff.


The partners of INCON are experts in their field of professional conference organizing. Most of them hold, or have recently held, leadership roles in the various industry bodies and frequently publish Expert Articles and Case Studies; DEKON is here republishing some of them.


INCON has published an Expert Article on the topic of Successful Conference Marketing. This article has been authored by Robin Lokerman, Chief Executive Officer of MCI Group's Institutional Division. The article addresses the issue of effective conference marketing and the importance of a well prepared marketing plan in achieving event success.

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PROJECT MANAGEMENT:Leveraging IT in the meeting and convention Industry, Bannie Kim, MECI

The DEKON Group is a partner of INCON, a partnership of the world's leading conference organizers and event management companies. Currently, there are 10 Partners operating in 160 destinations employing 3,000 staff.


The partners of INCON are experts in their field of professional conference organizing. Most of them hold, or have recently held, leadership roles in the various industry bodies and frequently publish Expert Articles and Case Studies; DEKON is here republishing some of them.


Bannie Kim is President & CEO,MECI Korea. Bannie is also listed as a lifetime member of the Global Directory Who's Who as a Professional Congress Organizer. Also Kim received award in recognition of her leadership and achievement as professional of the year 2009.

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PROJECT MANAGEMENT: Managing Client Expectations, arinex

The DEKON Group is a partner of INCON, a partnership of the world's leading conference organizers and event management companies. Currently, there are 10 Partners operating in 160 destinations employing 3,000 staff.


The partners of INCON are experts in their field of professional conference organizing. Most of them hold, or have recently held, leadership roles in the various industry bodies and frequently publish Expert Articles and Case Studies; DEKON is here republishing some of them.


This article is authored by former Project Managers with INCON partner company arinex pty limited. The article provides expert guidance on establishing effective working relationships with clients and managing client expectations in the context of a professionally run congress. The authors offer tangible advice to all project managers and highlight the importance of “setting realistic turnaround times and deadlines considering client commitments”. They also emphasise the need to “understand that sometimes boundaries change and within reason the need to work with the client to adapt".

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MARKETING:
How to develop successful web marketing campaigns

The DEKON Group is a partner of INCON, a partnership of the world's leading conference organizers and event management companies. Currently, there are 10 Partners operating in 160 destinations employing 3,000 staff.


The partners of INCON are experts in their field of professional conference organizing. Most of them hold, or have recently held, leadership roles in the various industry bodies and frequently publish Expert Articles and Case Studies; DEKON is here republishing some of them.


How to develop a successful web marketing campaign is written by Anastasia Vatsika. Anastasia is a previous INCON partner and Managing Director of AC&C International S.A, member of the C&C International Group of Companies. She is also an IAPCO Council member for the year 2009-2010.

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BUDGETING:
Delivering Your Bottom Line - Optimising Budget and Expense Control By Partnering with a PCO

The DEKON Group is a partner of INCON, a partnership of the world's leading conference organizers and event management companies. Currently, there are 10 Partners operating in 160 destinations employing 3,000 staff.


The partners of INCON are experts in their field of professional conference organizing. Most of them hold, or have recently held, leadership roles in the various industry bodies and frequently publish Expert Articles and Case Studies; DEKON is here republishing some of them.


"Delivering Your Bottom Line - Optimising Budget and Expense Control By Partnering with a PCO". This is written by Robin Lokerman who is a member of the INCON Group and Dean of the INCON University. Robin is CEO of the Institutional Division of MCI and is based in Singapore. He is responsible for the strategic and business development of MCI's services to association and government markets. The Division counts a staff of 180 professionals in offices in Europe, Dubai and Singapore.

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DESTINATION SELECTION,
How to select a winning destination for your International Event, Inge Hanser, CPO

The DEKON Group is a partner of INCON, a partnership of the world's leading conference organizers and event management companies. Currently, there are 10 Partners operating in 160 destinations employing 3,000 staff.


The partners of INCON are experts in their field of professional conference organizing. Most of them hold, or have recently held, leadership roles in the various industry bodies and frequently publish Expert Articles and Case Studies; DEKON is here republishing some of them.


This article is written by Inge Hanser, Co-Chair of INCON. Inge is Managing Director of her company CPO HANSER SERVICE GmbH , the foremost professional conference organiser in Germany. CPO has been handling conferences in Germany and worldwide for twenty five years. Inge is a former President of the International Association of Professional Conference Organisers (IAPCO). This article was released in May 2008 and has already been syndicated by a number of on-line and print media.

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BUDGETING:
Driving-Up Conference Revenues, Roslyn McLeod, arinex

The DEKON Group is a partner of INCON, a partnership of the world's leading conference organizers and event management companies. Currently, there are 10 Partners operating in 160 destinations employing 3,000 staff.


The partners of INCON are experts in their field of professional conference organizing. Most of them hold, or have recently held, leadership roles in the various industry bodies and frequently publish Expert Articles and Case Studies; DEKON is here republishing some of them.


"Driving-Up Conference Revenues" is written by Roslyn McLeod. Roslyn is co-chair of the INCON Group and is Managing Director of her company arinex (formerly Tour Hosts Pty Limited) in Sydney. She is a well-known and respected figure in the Australian events industry. Roslyn also plays an active role in IAPCO.

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PROGRAMMING:
Creating High Quality Social Programmes, Bob Guy, Pacific World

The DEKON Group is a partner of INCON, a partnership of the world's leading conference organizers and event management companies. Currently, there are 10 Partners operating in 160 destinations employing 3,000 staff.


The partners of INCON are experts in their field of professional conference organizing. Most of them hold, or have recently held, leadership roles in the various industry bodies and frequently publish Expert Articles and Case Studies; DEKON is here republishing some of them.


This article was written by Bob Guy a former Co-Chair of the INCON Group and Regional Managing Director of Pacific World companies in Singapore, Malaysia and Indonesia.

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SUSTAINABILITY:
Building Successful Associations

The DEKON Group is a partner of INCON, a partnership of the world's leading conference organizers and event management companies. Currently, there are 10 Partners operating in 160 destinations employing 3,000 staff.


The partners of INCON are experts in their field of professional conference organizing. Most of them hold, or have recently held, leadership roles in the various industry bodies and frequently publish Expert Articles and Case Studies; DEKON is here republishing some of them.


The latest in a series of Expert Articles addresses the impact of sustainability in the association conference market and the opportunities it creates for innovation, growth and profitability.


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